Why Conventional Leadership Wisdom Is Failing You
346 people died because Boeing forgot they build airplanes, not spreadsheets. Meanwhile, an aluminum company increased value 9x by focusing on worker safety over profits. What's the difference? The leadership approach.
What You'll Learn:
- 🔴 The Boeing disaster: How "run like a business" thinking killed engineering excellence
- 🟢 The Alcoa transformation: Why focusing on safety created trust (and massive profits)
- 📊 The $8.8 trillion problem: Global cost of employee disengagement
- ⚡ The real pattern: Trust consistently beats control in measurable outcomes
Key Examples:
- Boeing's culture shift from engineering-first to finance-first
- Paul O'Neill's radical safety focus at Alcoa (9x market value increase)
- Why military "mission command" works better than traditional hierarchy
- IBM, Ford, Sears, Kodak - what separated winners from losers